The Trailer

The Poster

The Magazine Cover

Evaluation Question 1:In what ways does your media product use develop or challenge forms and conventions of real media products?

Trailer

Before doing research into similar products I thought it was important we agreed on a synopsis, my group and I liked the idea of having a little girl as the antagonist, having her as the antagonist challenges the stereotype of little girls being innocent or harmless.We based our synopsis around this character.

To create our synopsis we looked at various synopsis that had little girls as the antagonist we looked at the ring , the grudge and let the right one in, the grudge stood out as it had similar concepts to our early concepts, mainly as it was based in house haunted by the girl. I did a character profile of the grudge girl ,This was very helpful as it it enabled me to use and developed her characteristics for our Antagonist (Amy smith).

Comparison of The grudge girl / Amy Smith

. The grudge Girl was previously the victim / Amy smith was also a victim and died due to her parents not being there during the fire.

.Both characters wear a white dress/gown

.The Grudge girl holds a grudge ,therefore she terrorizes anyone in her house/ Amy Smith also holds a similar grudge because of how she died in her house, she cannot accept anyone else living in her house.

.The Grudge girl is sneaky and elusive / Amy Smith is also like this: As you can see in the pictures below

After creating a synopsis and character profile I did a detailed analysis of a few trailers, The grudge trailer was very influential once again, i believe the The grudge 1 trailer really captured the feel I wanted for mine. I liked the way tension was built in this trailer leading to the key shot at the end, to show these tension levels i made a simple graph. We tried using this graph and based our storyboard on it.

The graph above is for the tension levels in The grudge trailer and the one beneath is for the tension levels in our trailer, i think this was very effective.

The overall style we were going for definitely came through, we used the conventions of a psychological horror and adapted them to our storyline, From looking at psychological horror trailers and synopsis we gained knowledge of themes they explored, This was key as it helped us use develop and adapt themes like revenge, fear and mental instability to our trailer.

How is our film a Psychological horror

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We explored various themes in our trailer, like Mental instablity, Revenge and fear. We also tried to create iconography by using the musical ballet box along with the music as Amy Smiths tool to terrorize the inhabitants of the house, we hoped this would be and interesting prop that would stick in peoples mind as it made quite an eerie sound.

We used all the basic forms and conventions in our trailer, like quick shots,High strings to build anticipation and production details but in some ways we challenged conventions of trailers, for example the shots were in chronological order and did give an insight to the story, usually people think it is better to keep it a mystery, but because our story is quite complex I thought it was important we gave a bit of insight into the plot.

POSTER

Our poster adheres to the codes and conventions of posters through the use of production details, use of the title and use of a main image.

Like many other horror film posters it is quite dark not showing to much of the antagonist, I think the simplicity of our image is very effective as it is quite scary and gives a real sense of mystery. I was heavily influenced by The Rings film poster as I like its simplicity and darkness

We used white for the title as a complete contrast to the black this really made the title stand, unconventionally we avoided the use of red in our poster and trailer as we wanted our production to be quite subtle and to scare people without the use of clear violence.

Evaluation Question 2:How effective is the combination of your main product and ancillary texts?

The combination of The trailer, Poster and Magazine cover was quite successful overall. We managed to have a clear style running through these products which I would describe as subtle and based around the idea that 'more is less'. We gave very little away in all production particularly in the poster, this created a sense of mystery and enigma making the audience want to find out more about it.There was very little use of color throughout our products, This was all part of the style we were going for. We always used our Antagonist (Amy Smith) as the focal point of our production work, i think it was important we did so to keep the on going style and to implant her look into peoples head. We also took use of font into account by having the same font for the film title, the 'coming soon' and using the film title on the magazine cover.

It was imperative we created these 3 products and that we had an ongoing style to make it recognizable. The use of 3 products gave the Campaign a lot of weight, This allowed audiences to gain a deeper understanding and gain more of an interest. To attract attention and advertise the campaign we created a facebook group displaying the 3 products, this was also a good tool for feedback, the comments posted were not particularly useful but they create a hype and interest for onlookers. In relation to advertising we uploaded the video on to Youtube but unfortunately we cant upload the poster and magazine onto to it making which makes it a less useful platform.Overall the use of facebook and youtube as advertising platforms has been helpful as it allows our Campaign to be seen globally.

Evaluation Question 3: What have you learnt from your audience feedback?

Evaluation Question 4: How did you use media technologies in the construction and research planning and evaluation stage?

How I used media technologies in the construction, research and planning stages and evaluation. on Prezi