The combination of The trailer, Poster and Magazine cover was quite successful overall. We managed to have a clear style running through these products which I would describe as subtle and based around the idea that 'more is less'. We gave very little away in all production particularly in the poster, this created a sense of mystery and enigma making the audience want to find out more about it.There was very little use of color throughout our products, This was all part of the style we were going for. We always used our Antagonist (Amy Smith) as the focal point of our production work, i think it was important we did so to keep the on going style and to implant her look into peoples head. We also took use of font into account by having the same font for the film title, the 'coming soon' and using the film title on the magazine cover.
It was imperative we created these 3 products and that we had an ongoing style to make it recognizable. The use of 3 products gave the Campaign a lot of weight, This allowed audiences to gain a deeper understanding and gain more of an interest. To attract attention and advertise the campaign we created a facebook group displaying the 3 products, this was also a good tool for feedback, the comments posted were not particularly useful but they create a hype and interest for onlookers. In relation to advertising we uploaded the video on to Youtube but unfortunately we cant upload the poster and magazine onto to it making which makes it a less useful platform.Overall the use of facebook and youtube as advertising platforms has been helpful as it allows our Campaign to be seen globally.
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